================================================================================ SAVY · PROMPT LIBRARY v1.0 12 cold-email templates organized by audit trigger. B2B operator voice. Variables in {CURLY_BRACES}. Source: savysales.com/prompts · April 2026 ================================================================================ 01 · PRODUCT · SOC2 PAGE ADDED Trigger: SOC2 / Trust Center / security page added in last 30 days Best for: security, compliance, RevOps tools | Avg reply: 11% -------------------------------------------------------------------------------- SUBJECT: noticed the SOC2 page Saw {COMPANY} shipped the trust center this week — that's usually the signal a procurement-led deal cycle just opened up. We help {ICP_PERSONA} teams that are starting to land SOC2-required deals close them 30% faster by handling the security questionnaire on the seller side. Worth a 15-min walk-through if you've got an enterprise pipeline that's stalling on questionnaires? — {YOUR_NAME} 02 · FUNDING · SERIES B (90-180D AGO) Trigger: recent funding round, 90-180 days ago Best for: growth-stage tooling | Avg reply: 9% -------------------------------------------------------------------------------- SUBJECT: post-Series B stack question Saw the {ROUND} round closed in {MONTH} — congrats. The 90-180 day window is usually when teams build out the go-to-market stack they wished they had pre-raise. We work with {COMPANY_TYPE} companies in your post-{ROUND} stage on {ONE_LINE_VALUE}. Average lift in Q1 of partnership: {METRIC}. What's your current setup for {PROBLEM_AREA}? — {YOUR_NAME} 03 · HIRING · SDR ROLES OPEN Trigger: 2+ SDR/AE roles open simultaneously Best for: sales tooling, SDR enablement | Avg reply: 13% -------------------------------------------------------------------------------- SUBJECT: while you're hiring SDRs Saw {COMPANY} has {N} SDR roles open. Most teams in that hiring pattern hit the same wall around month three: SDRs are sending, but the prospects they're sending to aren't qualified before the sequence runs. We give SDRs a 60-second audit on every prospect before they touch outbound. Reply rates lift from 3-4% to 8-9% on the same lists. Useful before, not after, the new hires ramp. Want me to show you what an audit looks like on a prospect you actually care about? — {YOUR_NAME} 04 · HIRING · NEW SALES LEADER (30-90D) Trigger: new VP/Head of Sales in last 30-90 days Best for: ALL sales tooling | Avg reply: 18% (one of highest) -------------------------------------------------------------------------------- SUBJECT: first-90 question for {NAME} {NAME} — congrats on the {TITLE} seat at {COMPANY}. Most new sales leaders ship two things in the first 90: a stack audit and a first-quarter quick win. We help on the stack-audit side — specifically around {YOUR_AREA} — and we've been the quick win for {2-3 RELEVANT NAMES}. Worth a 20-min walk-through this week or next? — {YOUR_NAME} 05 · COMPETITOR · PRICING REWRITE (≤14D) Trigger: pricing page change in last 14 days Best for: RevOps, growth tools | Avg reply: 14% -------------------------------------------------------------------------------- SUBJECT: the new pricing page Saw the rewrite went up {DAY} — {SPECIFIC_CHANGE} is a real call. Most teams that ship that pattern see a 30-day rev dip before activation lifts. We help {COMPANY_TYPE} teams measure the activation lag against the new model. Quick read on the data, not a sales pitch. How are you measuring activation against the new tier structure? — {YOUR_NAME} 06 · DELIVERABILITY · LOW SCORE (<70) Trigger: Savy deliverability score under 70 Best for: deliverability, warmup tools | Avg reply: 16% -------------------------------------------------------------------------------- SUBJECT: your DMARC subdomain coverage Quick deliverability note: your apex DMARC is on {POLICY} but subdomain policy is {SP_POLICY}. That means your transactional mail from {SUBDOMAIN} is on a weaker policy than your marketing mail. Most senders don't catch this until inboxing tanks. We do deliverability audits + remediation for {COMPANY_TYPE} teams. Happy to walk through your specific record on a 15-min call if it'd help. — {YOUR_NAME} 07 · COMPETITOR · MISSING PUBLIC PAGE Trigger: missing pricing/security/integrations page Best for: consultancies, growth tools | Avg reply: 8% -------------------------------------------------------------------------------- SUBJECT: your missing pricing page Looked at {COMPANY}'s site for a pricing page. Not finding one. Your three closest comps ({COMP1}, {COMP2}, {COMP3}) all publish. Buyers running a vendor-shortlist process screen on public pricing first — no page typically means a 30-50% drop in qualified inbound. We help {COMPANY_TYPE} teams ship a pricing page that converts without giving away the negotiation. Worth a quick conversation? — {YOUR_NAME} 08 · FOLLOW-UP · NO REPLY (7-10D) Trigger: no reply 7-10 days after first send Best for: all categories | Avg reply: 6% -------------------------------------------------------------------------------- SUBJECT: one thing I didn't mention Quick add-on to last week's note: {NEW_DATA_POINT_FROM_FRESH_AUDIT}. Re-ran the audit on {COMPANY} this morning and that one moved meaningfully since I first looked. If {PROBLEM_AREA} is on your list this quarter, this is probably the moment. Same offer as before: 20-min walk-through, no slides. — {YOUR_NAME} 09 · FOLLOW-UP · OPENED, NO REPLY Trigger: 3+ opens, no reply, 14d+ Best for: all categories | Avg reply: 22% (HIGHEST in library) -------------------------------------------------------------------------------- SUBJECT: re: {ORIGINAL_SUBJECT} Looking like the timing's off — totally fine. One quick ask: would {NEW_RESOURCE} be useful, or is this just not on the priority list this quarter? Either answer is a reply. Closing the loop either way. — {YOUR_NAME} 10 · COMPETITOR · COMPETITOR IN STACK Trigger: BuiltWith / tech scan shows your competitor Best for: direct displacement plays | Avg reply: 7% -------------------------------------------------------------------------------- SUBJECT: {COMPETITOR} → next-gen question Saw {COMPANY} is on {COMPETITOR}. Not pitching a swap — most teams that switch do it because {SPECIFIC_NEW_NEED} shows up, not because {COMPETITOR} stops working. We started picking up customers leaving {COMPETITOR} when {TRIGGER_EVENT} happened. If that's on your radar this quarter, worth a 15-min comparison. — {YOUR_NAME} 11 · PRODUCT · NEW INTEGRATION SHIPPED Trigger: integration page change / new connector announced Best for: ecosystem / adjacent products | Avg reply: 9% -------------------------------------------------------------------------------- SUBJECT: your new {INTEGRATION} integration Saw the {INTEGRATION} integration shipped. Most teams that go that direction follow up with {ADJACENT_NEED} within 60-90 days — usually because {REASON}. We're the layer above that. If {ADJACENT_NEED} is on the roadmap, worth a quick call. — {YOUR_NAME} 12 · FOLLOW-UP · BREAK-UP (4-5 TOUCHES) Trigger: 4-5 touches, no reply Best for: all categories | Avg reply: 17% -------------------------------------------------------------------------------- SUBJECT: closing the loop on {COMPANY} Going to stop reaching out — looks like the timing isn't right or this isn't the priority. Both are reasonable answers. If anything changes on {PROBLEM_AREA} in the next quarter, the audit I ran on {COMPANY} is here whenever you want it: {LINK_TO_RECEIPT}. Wishing you a strong close to the quarter. — {YOUR_NAME} ================================================================================ USAGE NOTES · These templates work BECAUSE they cite a specific event from a Savy audit. Without the audit signal, they sound generic. · Avg reply rates above are from internal benchmarking on B2B SaaS lists. Your numbers will vary by ICP, sender reputation, and category. · Variables in {CURLY_BRACES} need to be filled in. Don't ship with a variable still in the email — it's the most common mistake we see. · If you want a prompt added or have one that beats these in your data, email hello@savysales.com. ================================================================================ Audit before you sequence. savysales.com ================================================================================