Receipts, frameworks, and the unwritten rules of B2B prospecting. From the team behind the audit engine.
A perfect Fortune-100 score doesn't mean "send it." It means you've earned the right to think harder about the first line. Here's the move when an audit comes back hot.
DMARC is the most-misread line on a sales audit. p=none isn't a problem. p=reject without subdomain coverage is. Here's how to read the record like an inboxing engineer.
Why we capped Savy at $19 instead of going free + ad-supported, freemium-with-watermarks, or "contact us for pricing." A note on what $19 buys, what it doesn't, and why we won't ever discount it.
Not every job posting is intent. The pattern that works: a Head of Sales hire, followed by 2+ AE openings within 30 days, in a sub-300-employee company. Here's the math + a checklist.
"Good fit" gets thrown around like it's measurable. It is — five binary signals (industry, size, geography, tech stack, dealbreaker) generate a 0–1 score that survives QBR scrutiny.
A pricing page change is a leading indicator. Three patterns to watch: tier collapse (down-pricing), enterprise tab added (up-marketing), and "request a demo" replacing public price (cash crunch).
The press release tells you the round closed. The 10-Q tells you what they bought with it. The hiring page tells you when they'll buy from you.
When a 200-person company switches MX providers, three procurement signals fire at once. Most operators miss it. Here's how Savy catches it.
A Slack-pasted Savy receipt with no commentary lands harder than a screenshot with three rocket emojis. The art of the dry post.
An "angle" is a specific event you can cite that the prospect did this week. Not "I noticed" — actually cite it. Six anatomy templates for the cold opener.
14 isn't "send 100 sequences." 8 isn't "skip." Each band has a specific play. The score is a routing decision, not a verdict.
Reply rates double when an audit precedes the cold email. The numbers, the workflow, and why it almost never happens at scale without a tool.