Audit surfaces the angle. Library turns it into a sendable email. Pick the trigger, copy the prompt, fill the variables.
Use when Savy audit shows a SOC2 / Trust Center / security page added in the last 30 days. The buyer just made enterprise-readiness a priority — your message should treat them like an enterprise buyer.
Use 90–180 days after a funding round. The early-quarter rush is over; budgets are settled; vendor evaluation cycles are starting. Earlier is too early. Later misses the window.
When Savy shows 2+ SDR/AE roles open at the same time. The team is scaling outbound; you're either selling them a sales tool or you're a competitor for the buyer's attention. Either way: cite the hires.
When Savy + LinkedIn show a new sales leader hire in the last 30-90 days. The new leader is rebuilding the stack and needs wins in their first 90 days. This is the highest-conversion trigger in B2B sales — period.
When the audit shows a pricing page rewrite in the last 14 days. Pricing changes are positioning changes. Someone on their team is in the middle of explaining the new model. They're open to a conversation about it.
When Savy shows deliverability under 70. The prospect is sending email and (probably) struggling. If you sell deliverability, warmup, or sender reputation tools, this is the meaningful angle.
When the audit flags an obvious missing public asset (pricing page, security page, integrations page). The angle isn't "you should have one" — it's "your competitors do, here's what that costs you."
7-10 days after a first send with no reply. The follow-up that works isn't a "bumping this" — it's a new piece of information that wasn't in the original.
Multiple opens, no reply. They're interested but didn't have a reason to act. The follow-up provides that reason, in one line.
When BuiltWith / tech stack scan shows your competitor in their stack. The angle is migration trigger — what's changed in their world that makes the switch make sense now.
When the audit shows an integrations page expanded or a new connector announced. Their product team is reaching for adjacency — your tool either complements the integration or is one tier deeper in the workflow.
Final email after 4-5 prior touches with no reply. The "break-up" is a category cliché — done well, it's actually the highest-converting follow-up because it removes pressure from the buyer.